What are your plans for #cincodemayo

Are you contemplating which breweries or local spots have the best offers? Have you considered where the holiday stems from or the impact we can make here?

Let me start off by saying this: I love the beer industry, but I’m not just another beer blog only looking to discuss beer. I want change! I advocate for help. I promote peace and diversity. I encourage thinking about others.

So, before we celebrate Cinco de Mayo and shove our faces with tacos and endlessly drink margaritas, let’s collectively come together to help our friends in northern NM. They are experiencing a wildfire of epic proportions; 160,000+ acres burned and it is only 20% contained, with no reprieve in sight. The winds have been relentless with gusts up to 65mph, making extinguishing this fire an impossible feat.

These communities are the true definition of the word community. Collectively they are helping one another survive this devastation, with the little they have to offer. But a fire of this size, burning through already impoverished areas, need our help.

This is where we step up and help our neighbors. We’re better together and when one of us goes in we all go through it.

I humbly propose that you donate at least 10% of your Cinco de Mayo sales to the people of Northern NM since this drinking holiday is heavily rooted in corporate beer sales, and is barely a celebration of Mexico’s victory over the French Empire at the Battle of Puebla. During the 1980s and 1990s beer companies encouraged Mexican Americans to celebrate their heritage by drinking beer. Since then, breweries and beer companies profit off the holiday, so it’s time to give back.

You may think “but NM isn’t Mexico”, and you’re absolutely right. But, many Mexican Americans live in NM (and other parts of the United States) and they need our help.

There are many ways we can help, please don't feel limited to monetary donations because spreading the word, house hold items, clothing, sanitary resources, etc. are much appreciated, too. For list of on-going information, resources, and ways to help, check out Hermit's Perk Fire Info and Rescue page .

I leave you with this, Life's most persistent question is: what are you doing for others?